LONDON SIGNATURE CAMPAIGN

Advertising to promote brand awareness around the re-introduction of Coach’s iconic Signature C pattern.

Top to bottom: wildpostings, taxi wrap and interior.

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SIGNATURE REMIX

A series of graffiti wall murals done by some of NYC’s most influential artists. Map of mural locations handed out in retail stores.

Top to bottom: map, selected murals, social feed.

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CREDITS:

Design Director: Sarah Solitrin

Graphic Designer: Kate Weiner

Murals pictured clockwise from top right: WhIsBe, Jason Naylor, Thomas Allen, GIZ