LONDON SIGNATURE CAMPAIGN
Advertising to promote brand awareness around the re-introduction of Coach’s iconic Signature C pattern.
Top to bottom: wildpostings, taxi wrap and interior.
A series of graffiti wall murals done by some of NYC’s most influential artists. Map of mural locations handed out in retail stores.
Top to bottom: map, selected murals, social feed.
Design Director: Sarah Solitrin
Graphic Designer: Kate Weiner
Murals pictured clockwise from top right: WhIsBe, Jason Naylor, Thomas Allen, GIZ