COACH X SELENA AT THE GROVE LA

Pop-up shop to launch Selena Gomez’s first line of ready-to-wear in collaboration with Coach.

Top to bottom: pop-up exterior, poster concept, printed mailer, entry ticket, in-store vinyls, OOH advertising.

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CREDITS:

Design Director: Sarah Solitrin

Graphic Designer: Kate Weiner

3D Designer: Joanna Roopchard