LIFE COACH 

Branding and marketing material for an immersive pop-up experience in NYC inspired by astrology, graffiti and Coach’s brand codes.

Top to bottom: pop-up storefront, OOH advertising, homepage and e-mail, ice cream truck, postcards, stickers.

life-coach-2018_13-1280x879.jpg
 
 
IMG_0891.jpg
 
 
wild_posting_nyc_ss17_2.jpg
 
 
Coach+2651942+BC10+M-7434+05.21+%286%29.jpg
 
 
LifeCoach_DigitalMockup1.jpg
LifeCoach_Web3.jpg
Coach_LifeCoach_061118-95.jpg
 
 
LifeCoach_Pop-Up_1.jpg

CREDITS:

Design Director: Sarah Solitrin

Graphic Designers: Kate Weiner, Cal Dobrinsky

UX Designer: Bobby Marcus

Life Coach was awarded by the New York Design Awards, read more about it here.