Branding and marketing material for an immersive pop-up experience in NYC inspired by astrology, graffiti and Coach’s brand codes.
Top to bottom: pop-up storefront, OOH advertising, homepage and e-mail, ice cream truck, postcards, stickers.
Design Director: Sarah Solitrin
Graphic Designers: Kate Weiner, Cal Dobrinsky
UX Designer: Bobby Marcus
Life Coach was awarded by the New York Design Awards, read more about it here.