CALIA 

Branding for the launch of Calia by Carrie Underwood, a line of activewear exclusively for Dick’s Sporting Goods.

Top to bottom: Homepage design, brand book, print advertising campaign.

Calia_Website.jpg
Calia_WebMockup_BOOK.jpg
Calia_PrintAds.jpg

CREDITS:

Agency: Badger & Winters

Creative Directors: Grace Chu, Mario Kelmanson

Photographer: Martien Moulder

Graphic Designer: Kate Weiner